Joy: The Ergonomic Hand Blender Designed for Convenience

Revolutionizing the Way We Blend

With its innovative design and user-friendly features, the Joy hand blender, designed by Yasemin Ulukan, is set to transform the way we approach blending in the kitchen.

The Joy hand blender takes a fresh approach to the ergonomic features of hand blenders, ensuring a comfortable and convenient grip for users. Over fifty prototypes were meticulously crafted and tested to ensure the most optimal way of gripping the motor unit. The result is a design that effortlessly fits into the palm of your hand, making blending tasks a breeze.

One of the standout features of the Joy hand blender is its Easytouch button, which allows users to adjust the speed with just a single finger touch. This intuitive control system provides a seamless blending experience, giving users full control over the blending process.

What sets the Joy hand blender apart from others on the market is its unique combination of ergonomic design and technical features. Equipped with stainless steel blades, a double beater unit, and an extra durable bowl, the Joy hand blender allows you to easily perform whisking, chopping, and shredding tasks in seconds. Whether you're preparing a smoothie, whipping up a sauce, or creating a delicious soup, the Joy hand blender is up to the task.

Not only does the Joy hand blender excel in functionality, but it also stands out with its practical details and elegant look. The easy-to-grip handle and Easytouch buttons make your work in the kitchen a breeze, while the dishwasher-safe accessories ensure easy cleanup.

The Joy hand blender is crafted using safe food contact materials, ensuring the highest standards of hygiene and safety. The design team at Senur Design Center worked tirelessly to create a product that not only delivers exceptional performance but also meets the highest quality standards.

The Joy hand blender comes in a compact gift box, with dimensions of 20cm x 14cm x 43cm, making it the perfect addition to any kitchen.

After years of research and development, the Joy hand blender project was initiated in April 2018 in Istanbul and is set to be launched in the market in June 2019. The design team faced numerous challenges, particularly in finding the perfect balance between ergonomic needs and safety standards. However, their dedication and commitment to excellence resulted in a hand blender that exceeds expectations.

The Joy hand blender has already received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Home Appliances Design category in 2020. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life.

With its ergonomic button design, comfortable grip, and powerful motor, the Joy hand blender is set to revolutionize the way we blend. Say goodbye to cumbersome and uncomfortable blending experiences and welcome the Joy hand blender into your kitchen.


Project Details and Credits

Project Designers: Yasemin Ulukan
Image Credits: Yasemin Ulukan
Project Team Members: Senur Design Center
Project Name: Joy
Project Client: Yasemin Ulukan


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